Brand voice helps to tell our story

polarbear-1The branding website is a resource for communicating the UAF brand — what we’re all about, how we’re changing the world one idea at a time, how we’re inspiring great people to do great things. By having one strong, clear, authentic voice, we set ourselves apart from the rest.

Our brand voice defines our identity and tells our story. It must faithfully represent the personality of UAF, which is sociable, engaging, stimulating, down-to-earth and always game. All our communications should bring that personality to life and paint a picture of who we are, how we think and what we want to achieve.

How we talk about ourselves is important. Refer to the brand voice section of the site where you’ll find guidance about tone, structure and even UAF points of pride (Nov. 2012, PDF) to share with prospective students and others.