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	<title>UAF Cornerstone news and information &#187; Aurora</title>
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	<link>http://uafcornerstone.net</link>
	<description>UAF Cornerstone news and information</description>
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		<title>Launch of the Sikuliaq</title>
		<link>http://uafcornerstone.net/launch-of-the-sikuliaq/</link>
		<comments>http://uafcornerstone.net/launch-of-the-sikuliaq/#comments</comments>
		<pubDate>Wed, 24 Apr 2013 19:15:11 +0000</pubDate>
		<dc:creator>Marketing and Communications</dc:creator>
				<category><![CDATA[Cover Story]]></category>
		<category><![CDATA[Spring 2013]]></category>

		<guid isPermaLink="false">http://uafcornerstone.net/?p=25112</guid>
		<description><![CDATA[<p>The research vessel meant for the high-latitude seas finally leaves dry land.</p><p>The post <a href="http://uafcornerstone.net/launch-of-the-sikuliaq/">Launch of the Sikuliaq</a> appeared first on <a href="http://uafcornerstone.net">UAF Cornerstone news and information</a>.</p>]]></description>
				<content:encoded><![CDATA[<div id="attachment_25115" class="wp-caption aligncenter" style="width: 655px"><a href="http://uafcornerstone.net/wp-content/uploads/2013/04/RW-12-9039-02_adj_resized.jpg"><img class=" wp-image-25115  " alt="R/V Sikuliaq. UAF photo by Robin Wood." src="http://uafcornerstone.net/wp-content/uploads/2013/04/RW-12-9039-02_adj_resized-1024x931.jpg" width="645" height="587" /></a><p class="wp-caption-text">UAF photo by Robin Wood.</p></div>
<div style="position: absolute; margin-top: -600px; margin-left: 320px; color: #126192; font-size: 44px; line-height: 46px;">&#8220;It looks great<br />
from any angle&#8221;</div>
<div style="position: absolute; margin-top: -140px; margin-left: 40px; color: #fff; font-size: 84px;">Bathing Beauty</div>
<p><a href="http://uafcornerstone.net/wp-content/uploads/2013/04/ice-maiden.jpg"><img class="aligncenter size-full wp-image-25124" alt="ice-maiden" src="http://uafcornerstone.net/wp-content/uploads/2013/04/ice-maiden.jpg" width="680" height="47" /></a></p>
<p>By <a href="#bio">Sharice Walker</a></p>
<div style="background-color: #fff; box-shadow: 2px 2px 2px 2px #333; clear: both; float: right; padding: 1em; margin: 1em; width: 30%;">
<h4>Web extras:</h4>
<p><a title="Download story (PDF)" href="/wp-content/uploads/2013/04/UAF_Aurora_spring2013_Launch_Skiluliaq.pdf" target="_blank">Download story (PDF)</a></p>
<p><a href="http://www.youtube.com/watch?v=GPA8oEVQFdA" target="_blank">Song of the Sikuliaq</a></p>
<p><a href="http://www.youtube.com/watch?v=DwPqLCfbIe0 " target="_blank">Watch the launch of the <em>Sikuliaq</em><br />
</a></p>
</div>
<p><span style="color: #236192; font-size: 16px;">The October 2012 christening and launch of the Research Vessel <em>Sikuliaq</em> in Wisconsin were dramatic milestones in the ship’s construction process.</span></p>
<p class="big-let">The R/V <em>Sikuliaq</em> perches high above the crowd’s heads, secured in launch cradles along the riverbank. Bathed in a afternoon sunshine, the ship’s freshly painted colors &#8212; black, white and arctic blue &#8211; are striking against the sky. A slight breeze ruffles the bunting decorating the bridge.</p>
<p>After nearly 40 years of planning, designing and redesigning, the christening and launch of the vessel are less than 24 hours away.</p>
<p>UAF Dean Emeritus <strong>Vera Alexander</strong>, <strong>’65</strong>, and Professor Emeritus Bob Elsner, the ship’s co-sponsors, submitted the first proposal for an arctic region research vessel in 1973. For decades they continued to push for a ship designed for polar fieldwork.</p>
<p>Now, Alexander and Elsner are visiting the Marinette Marine Corp. shipyard, on the banks of the Menominee River, to review their assignments in a dry run of the next day’s ceremony. Elsner lingers near the ship a er the rehearsal, gazing intently at the product of so many years of work.</p>
<p>“It looks great from any angle,” he concludes, smiling.</p>
<p>There is nothing dry about the actual ceremony the next morning. A relentless rain had moved in during the night, and gusts of wind buffet the crowd throughout the program. The first bottle of champagne falls victim to the wet conditions, slipping out of Alexander’s hands and shattering on the ground without touching the ship. But Alexander is sprayed generously with champagne when the spare bottle smashes properly against the ship’s bow. Then, moments after Elsner pushes the button initiating the launch, he is soaked in a jet of water that surges over the dock after <em>Sikuliaq</em> drops into the river.</p>
<p>Onlookers whoop and holler as the ship slides down the lowered beams and hits the water. Then they suck in a nervous breath as the ship lurches away from shore and angles precariously onto its side, toward the water. The cheering erupts even louder as the ship rights itself, the mast swinging back up into the air.</p>
<p>There’s still work to be done on the ship’s interior, and then it’s o on its first voyage, through the Great Lakes, down the Eastern seaboard and through the Panama Canal before it arrives in Seward in January 2014.</p>
<p>When science operations begin in early 2014, the 40-year-old dream of a vessel designed for arctic research<br />
will finally be a reality.<a href="http://uafcornerstone.net/wp-content/uploads/2013/04/a-icon.png"><img class="alignnone  wp-image-25339" style="padding-top: 5px;" alt="A icon" src="http://uafcornerstone.net/wp-content/uploads/2013/04/a-icon.png" width="9" height="11" /></a></p>
<hr />
<p><a name="bio"></a><br />
Sharice Walker, ’04, is the public information officer for the School of Fisheries and Ocean Sciences.</p>
<p>The post <a href="http://uafcornerstone.net/launch-of-the-sikuliaq/">Launch of the Sikuliaq</a> appeared first on <a href="http://uafcornerstone.net">UAF Cornerstone news and information</a>.</p>]]></content:encoded>
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		</item>
		<item>
		<title>With a hammer and a song</title>
		<link>http://uafcornerstone.net/with-a-hammer-and-a-song/</link>
		<comments>http://uafcornerstone.net/with-a-hammer-and-a-song/#comments</comments>
		<pubDate>Wed, 24 Apr 2013 19:00:07 +0000</pubDate>
		<dc:creator>Marketing and Communications</dc:creator>
				<category><![CDATA[Features]]></category>
		<category><![CDATA[Spring 2013]]></category>

		<guid isPermaLink="false">http://uafcornerstone.net/?p=24989</guid>
		<description><![CDATA[<p>Steve Brown turns in his tool belt for his teaching license, but his music remains.</p><p>The post <a href="http://uafcornerstone.net/with-a-hammer-and-a-song/">With a hammer and a song</a> appeared first on <a href="http://uafcornerstone.net">UAF Cornerstone news and information</a>.</p>]]></description>
				<content:encoded><![CDATA[<div style="display: block; width: 30%;">
<div class="bio-link" style="background-color: #f67321; color: #ffffff; display: block; margin-top: 20px; margin-bottom: 30px; margin-left: 65px; padding: 5px; text-align: center; width: 50%;"><a href="4/#bio">By Cindy Hardy</a></div>
<div style="display: block; width: 100%; line-height: 22px; color: #fff; padding-left: 30px; margin-top: 295px;">TWO GREAT, RELATED<br />
THEMES IN AMERICAN<br />
MYTHMAKING ARE<br />
CREATION AND<br />
REINVENTION &#8212; OF<br />
COMMUNITIES, THINGS,<br />
EVEN OURSELVES. THE<br />
PROTEST SONG “IF I HAD<br />
A HAMMER” URGED<br />
LISTENERS TO CREATE<br />
A NEW SOCIETY WITH<br />
HAMMERS, BELLS AND<br />
SONGS. MUSICIAN AND<br />
TEACHER STEVE BROWN<br />
ISN’T OUT TO OVERHAUL<br />
THE AMERICAN WAY<br />
OF LIFE, BUT HE DID<br />
REINVENT HIMSELF, USING<br />
A HAMMER, A SONG AND,<br />
YES, A (SCHOOL) BELL.</div>
</div>
<div style="margin-top: 100px;"></div>
<div class="steve-icon"><a href="http://uafcornerstone.net/wp-content/uploads/2013/04/steve-brown-icon.png"><img class="aligncenter size-full wp-image-26299" alt="Steve Brown icon" src="http://uafcornerstone.net/wp-content/uploads/2013/04/steve-brown-icon.png" width="680" height="45" /></a></div>
<div style="background-color: #fff; box-shadow: 2px 2px 2px 2px #333; clear: both; float: right; padding: 1em; margin: 1em; width: 30%;">
<h4>Web extras:</h4>
<p><a title="Download story (PDF)" href="/wp-content/uploads/2013/04/UAF_Aurora_spring2013_Hammer-Song.pdf" target="_blank">Download story (PDF)</a></p>
</div>
<p class="big-let">Late last summer, UAF’s Davis Auditorium filled with fans of National Public Radio’s live music program, Mountain Stage, for the taping of the second show in its two-day run. My friends and I found a few seats together in the back of the auditorium among a typical Fairbanks summer crowd &#8212; Hawaiian shirts and gray ponytails, younger folks in jeans and Carhartt cut-outs, little kids skipping down the aisles to their seats.</p>
<p>The post <a href="http://uafcornerstone.net/with-a-hammer-and-a-song/">With a hammer and a song</a> appeared first on <a href="http://uafcornerstone.net">UAF Cornerstone news and information</a>.</p>]]></content:encoded>
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		</item>
		<item>
		<title>The new recruit</title>
		<link>http://uafcornerstone.net/the-new-recruit/</link>
		<comments>http://uafcornerstone.net/the-new-recruit/#comments</comments>
		<pubDate>Wed, 24 Apr 2013 18:45:26 +0000</pubDate>
		<dc:creator>Marketing and Communications</dc:creator>
				<category><![CDATA[Features]]></category>
		<category><![CDATA[Spring 2013]]></category>

		<guid isPermaLink="false">http://uafcornerstone.net/?p=25131</guid>
		<description><![CDATA[<p>Gary Gray has just closed out his first season as the Nanooks’ new athletic director. On his mind: student athletes, the NCAA -- and floors.</p><p>The post <a href="http://uafcornerstone.net/the-new-recruit/">The new recruit</a> appeared first on <a href="http://uafcornerstone.net">UAF Cornerstone news and information</a>.</p>]]></description>
				<content:encoded><![CDATA[<div style="width: 40%; float: left; color: #fff; margin-top: 90px;">
<p><span style="color: #ffcd00; font-size: 16px;">Gary Gray started his new job last September as athletic director and chief cheerleader for 10 Nanook teams.</span><br style="clear: both;" /><br style="clear: both;" />Originally from eastern Canada, Gray has spent most of his professional life as a college faculty member and administrator in the western United States, including Oregon, Iowa and Montana. He served as the athletic director at Montana State University Billings for 18 years before coming to UAF.</p>
</div>
<div id="sport" style="font-size: 16px; background: #236192; margin-top: 520px; color: #fff; text-align: center; margin-left: -10px; padding-top: 10px; height: 200px;">
<p><span style="color: #ffcd00; font-size: 24px;">Sporting man</span></p>
<div style="margin-top: 10px; text-align: left; margin-left: 10px; width: 45%; float: left;"><a href="http://uafcornerstone.net/wp-content/uploads/2013/04/volleyball.png"><img class=" wp-image-25164 alignleft" alt="Volleyball icon" src="http://uafcornerstone.net/wp-content/uploads/2013/04/volleyball.png" width="39" height="39" /></a><span style="padding-left: 5px; padding-top: 5px;">Tried out for the Canadian</span><br />
<span style="padding-left: 5px; padding-top: 5px;">Olympic volleyball team</span></div>
<div style="margin-top: 10px; text-align: left; margin-left: 10px; width: 45%; float: left; clear: both; padding-left: 10px;"><a href="http://uafcornerstone.net/wp-content/uploads/2013/04/baseball.png"><img class="alignleft  wp-image-25159" alt="Baseball icon" src="http://uafcornerstone.net/wp-content/uploads/2013/04/baseball.png" width="27" height="48" /></a><span style="padding-left: 10px; line-height: 40px;">Huge Red Sox fan</span></div>
<div style="margin-top: -135px; clear: both; text-align: left; both;width: 45%; float: right;"><a href="http://uafcornerstone.net/wp-content/uploads/2013/04/hiker.png"><img class="alignleft  wp-image-25161" alt="Hiker icon" src="http://uafcornerstone.net/wp-content/uploads/2013/04/hiker.png" width="28" height="45" /></a><span style="padding-left: 15px;">Has hiked almost all 700 </span><br />
<span style="padding-left: 15px;">miles of the Beartooth </span><br />
<span style="padding-left: 15px;">Mountains&#8217; trails</span></div>
<div style="margin-top: -60px; margin-left: -25px; clear: both; text-align: left; width: 45%; float: right; margin-right: 10px;"><a href="http://uafcornerstone.net/wp-content/uploads/2013/04/mapleleaf.png"><img class="alignleft  wp-image-25160" style="margin-top: -5px;" alt="Maple Leaf icon" src="http://uafcornerstone.net/wp-content/uploads/2013/04/mapleleaf.png" width="52" height="55" /></a><span style="padding-left: 5px;"><br />
Started playing hockey at age 4 (he is Canadian, after all)</span></div>
</div>
<div style="width: 100%; height: 5px;"></div>
<p><!--startcolumns--></p>
<div style="margin-top: 20px; margin-bottom: 10px;"><span style="color: #ffcd00; font-weight: bold; font-size: 14px; background: #236192; padding: 5px 5px 5px 5px; margin-right: 5px;">New north</span> I like change. I was not bored at my old job. I just wanted some new challenges. I wanted to continue living in a beautiful part of the country, and Alaska fits the bill for wonderful quality of life.</div>
<p><span style="color: #ffcd00; font-weight: bold; font-size: 14px; background: #236192; padding: 5px 5px 5px 5px; margin-right: 5px;">Old north</span> [The Patty Gym’s] original old wooden bleachers are very challenging and not real comfortable. We’d been told maybe we could sand [the gym floor] down one more time. This building’s 50 years old, and that’s not going to change.</p>
<p><span style="color: #ffcd00; font-weight: bold; font-size: 14px; background: #236192; padding: 5px 5px 5px 5px; margin-right: 5px;">Fans in the stands</span> We want the game environment to be positive and inviting and comfortable and a great place for people to come.</p>
<p><span style="color: #ffcd00; font-weight: bold; font-size: 14px; background: #236192; padding: 5px 5px 5px 5px; margin-right: 5px;">Headstrong</span> We have some student-athletes who are just the cream of the crop academically, very high grade point averages, 3.8s, 3.9s, etc.</p>
<p><!--column--></p>
<div style="background-color: #fff; box-shadow: 2px 2px 2px 2px #333; clear: both; float: right; padding: 1em; margin: 2em 1em 3em .5em; width: 90%;">
<p><span style="font-size: 1.5em; font-weight: bold;">Web extras:</span><span style="padding-left: 5px;"><a title="Download story (PDF)" href="http://uafcornerstone.net/wp-content/uploads/2013/04/UAF_Aurora_spring2013_New-Recruit.pdf" target="_blank">Download story (PDF)</a></span></p>
</div>
<p><span style="color: #ffcd00; font-weight: bold; font-size: 14px; background: #236192; padding: 5px 5px 5px 5px; margin-right: 5px;">In good company</span> It’s no small accident that there’s over a thousand institutional members of the NCAA. People understand what intercollegiate athletics, particularly NCAA athletics, brings to a campus, a community, to the individuals.</p>
<p><span style="color: #ffcd00; font-weight: bold; font-size: 14px; background: #236192; padding: 5px 5px 5px 5px; margin-right: 5px;">Disappearing act</span> If we didn’t have an athletic program there would be a lot of young men and women who would not<br />
have the value of getting an education at UAF because they would not be here.</p>
<p><span style="color: #ffcd00; font-weight: bold; font-size: 14px; background: #236192; padding: 5px 5px 5px 5px; margin-right: 5px;">Steady growth</span> The key word is balance. You come as an 18-year-old, you leave as a young adult, college educated, degree in hand, career in mind, and you understand what you can contribute. That’s a very, very important and exciting thing to balance.</p>
<p><!--stopcolumns--></p>
<div class="nan-name"><a href="http://uafcornerstone.net/wp-content/uploads/2013/04/Nanooks-3C_no_spots.png"><img class="alignnone  wp-image-25142" alt="Nanook logo-anme" src="http://uafcornerstone.net/wp-content/uploads/2013/04/Nanooks-3C_no_spots.png" width="187" height="43" /></a></div>
<div class="nanook" style="margin-left: 40px;">
<ul>
<li>Div. I &#8212; Western Collegiate Hockey Association (beg. 2013 – 2014): Men’s hockey</li>
<li>Div. II &#8212; Great Northwest Athletic Conference: Men’s &amp; women’s basketball •<br />
Men’s &amp; women’s cross country • Women’s volleyball</li>
<li>Open: Men’s &amp; women’s rifle</li>
<li>Central Collegiate Ski Assoc.: Men’s &amp; women’s skiing</li>
<li>Pacific Collegiate Swim Conference: Women’s swimming</li>
</ul>
</div>
<p>The post <a href="http://uafcornerstone.net/the-new-recruit/">The new recruit</a> appeared first on <a href="http://uafcornerstone.net">UAF Cornerstone news and information</a>.</p>]]></content:encoded>
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		</item>
		<item>
		<title>Breaking the news</title>
		<link>http://uafcornerstone.net/breaking-the-news/</link>
		<comments>http://uafcornerstone.net/breaking-the-news/#comments</comments>
		<pubDate>Wed, 24 Apr 2013 18:30:27 +0000</pubDate>
		<dc:creator>Marketing and Communications</dc:creator>
				<category><![CDATA[Features]]></category>
		<category><![CDATA[Spring 2013]]></category>

		<guid isPermaLink="false">http://uafcornerstone.net/?p=25189</guid>
		<description><![CDATA[<p>In a big state with just a handful of daily newspapers, are Alaskans getting the news they need?</p><p>The post <a href="http://uafcornerstone.net/breaking-the-news/">Breaking the news</a> appeared first on <a href="http://uafcornerstone.net">UAF Cornerstone news and information</a>.</p>]]></description>
				<content:encoded><![CDATA[<div id="journ-icon"></div>
<h2>What is the state of journalism in Alaska?</h2>
<p>By <a href="4/#bio">Lynne Lott</a></p>
<div class="white-link" style="width: 100%;">
<div id="attachment_25192" class="wp-caption aligncenter" style="width: 486px"><a href="http://uafcornerstone.net/wp-content/uploads/2013/04/TP-13-3697-42_crop.jpg"><img class="wp-image-25192 " alt="Magazine on iPad and iPhone image" src="http://uafcornerstone.net/wp-content/uploads/2013/04/TP-13-3697-42_crop-819x1024.jpg" width="476" height="596" /></a><p class="wp-caption-text"><em>Extreme Alaska</em> is a multimedia newsroom project of the Journalism Department. It’s a training ground as well as a multimedia news site that covers UAF and the greater Fairbanks community. The independently run <em>Sun Star</em> (not shown), staffed and produced entirely by students, publishes in print and online.<br /><em>Extreme Alaska</em> (<a href="http://www.uafjournalism.com">www.uafjournalism.com</a>), <em>Sun Star</em> (<a href="http://www.uafsunstar.com">www.uafsunstar.com</a>)</p></div>
</div>
<div style="margin-top: 40px;"></div>
<div style="background-color: #fff; box-shadow: 2px 2px 2px 2px #333; clear: both; float: right; padding: 1em; margin: 1em; width: 30%;">
<h4>Web extras:</h4>
<p><a title="Download story (PDF)" href="/wp-content/uploads/2013/04/UAF_Aurora_spring2013_Big-News.pdf" target="_blank">Download story (PDF)</a></p>
<p><a href="https://itunes.apple.com/us/app/uaf-mobile/id373437703?mt=8">UAF mobile app</a></p>
</div>
<p>Libby Casey remembers feeling like she was in a movie as she jumped into a taxi and said, “Take me to the Justice Department!” It was her second day of work as the Alaska Public Radio Network’s Washington, D.C., correspondent. She was on her way to Congressman Don Young’s office for an interview when her phone rang.</p>
<p>U.S. Senator Ted Stevens had been indicted.</p>
<p>“I was covered in sweat and my hair was frizzed out beyond belief,” Casey recalls. Unfamiliar with her new hometown, she was surprised again when the cab dropped her just two blocks from where she’d started. Flustered but not shaken, Casey dove into the story. Less than a week on the job and she was reporting some of the biggest news Alaska had seen in decades. It was just the beginning.</p>
<p>Alaskans who travel frequently likely remember 2008 as the year Outsiders stopped asking “Do you live in an igloo?” and “Is it really dark all winter?” and started asking “What do you think of Sarah Palin?” Casey was one month into her job at APRN when John McCain tapped Sarah Palin as the Republican vice presidential candidate.</p>
<p>After years on the fringe of the national consciousness, of being a dream cruise destination or the place where someone a friend knew was stationed in the military, Alaska suddenly seemed to show up everywhere.</p>
<p>“It changed dramatically,” Casey says of the time following the Palin pick. “Suddenly people had this heightened interest in Alaska.”</p>
<p>Reality television jumped on the bandwagon. Following forerunner <i>Deadliest Catch</i> came <i>Alaska State Troopers</i>, <i>Ice Road Truckers</i>, <i>Sarah Palin’s Alaska</i> and more. Alaska now draws interest, viewers and readers like never before. While that intrigue may have leveled off, Casey says, “You can’t go back to unmarked snow.”</p>
<p>Around the same time, Alaska newsrooms underwent a different sort of change: media began to shrink as part of a national trend. Now as the state enjoys unprecedented coverage nationally, the state of the state &#8212; at least journalistically speaking &#8212; is far less certain.</p>
<h3><span style="color: #af1329;"><b>The long and wired road</b></span></h3>
<p>When the <i>Anchorage Daily News</i> hired Wesley Loy in 1991, the newspaper was one of two dailies in Alaska’s largest city. Loy’s job would be covering retail businesses in Anchorage and beyond. The paper had a reporter dedicated to the fishing industry and another with the oil and gas beat. All told, Loy was one of five reporters covering Alaska business in a department with its own editor.</p>
<p>Today, Loy says, “there is no business editor and no business reporters. They don’t even have a reporter covering oil and gas, the lifeblood of this state.”</p>
<p>“There were times back when [reporters] would fly out to places and cover things at the drop of a hat if it was a big deal,” says <strong>Casey Grove, ’06</strong>, who has worked at the <i>Daily</i> <i>News</i> for two years. “But that was before my time.”</p>
<p>The <i>Anchorage Daily News</i> is hardly the exception. When he started at the <i>Fairbanks Daily News-Miner</i> 18 years ago, managing editor Rod Boyce says, the paper boasted double the number of reporters it has now.</p>
<p>None of the reductions happened overnight. Journalism enjoyed a heyday in the 1970s and ’80s. It was a golden age for reporters, brought on by coverage of the Vietnam War and Watergate. Journalists enjoyed enormous popularity, and while the paycheck didn’t always match the prestige, hundreds of bright young people entered journalism’s ranks hoping to be the next Woodward and Bernstein. In Anchorage, the <i>Anchorage Times</i> and the <i>Anchorage Daily News </i>duked for the title of “best newspaper on the Last Frontier.” Pulitzer Prizes were won in the process. Yet even after the <i>Times</i> shuttered in 1992, Alaska’s media presence remained robust. Communities as small as Dillingham possessed both a radio station and a newspaper.</p>
<div id="attachment_25327" class="wp-caption alignright" style="width: 288px"><a href="http://uafcornerstone.net/wp-content/uploads/2013/04/Newspaper-farewell.png"><img class=" wp-image-25327  " alt="Newspaper Farewell" src="http://uafcornerstone.net/wp-content/uploads/2013/04/Newspaper-farewell.png" width="278" height="373" /></a><p class="wp-caption-text"><span style="color: #af1329; text-align: left;">Newspapers have always lived on the margins &#8212; the defunct <em>Anchorage Times</em> stopped running long before the Internet &#8212; but the modern wired world poses new threats to paper-based media.</span></p></div>
<h3><span style="color: #af1329;"><b>Then, the Internet</b></span></h3>
<p>The rise of the web caught journalism off guard. Media outlets scrambled to build websites without a revenue model in place. Craigslist, with its free online classifieds model, poached revenue from daily and weekly newspapers. On-demand television and iTunes provided ample opportunity for music, news and information without having to go through traditional means.</p>
<p>With newspaper and station websites, “there was this ‘if you build it, they will come’ mentality,” says Charles Mason, professor and chair of the Journalism Department. “No one bothered to think about how they would pay for it.”</p>
<p>The post <a href="http://uafcornerstone.net/breaking-the-news/">Breaking the news</a> appeared first on <a href="http://uafcornerstone.net">UAF Cornerstone news and information</a>.</p>]]></content:encoded>
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		<title>Energy civilization</title>
		<link>http://uafcornerstone.net/energy-civilization/</link>
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		<pubDate>Wed, 24 Apr 2013 18:15:45 +0000</pubDate>
		<dc:creator>Marketing and Communications</dc:creator>
				<category><![CDATA[Features]]></category>
		<category><![CDATA[Spring 2013]]></category>

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		<description><![CDATA[<p>The oil’s going. The end is near. What now?</p><p>The post <a href="http://uafcornerstone.net/energy-civilization/">Energy civilization</a> appeared first on <a href="http://uafcornerstone.net">UAF Cornerstone news and information</a>.</p>]]></description>
				<content:encoded><![CDATA[<div id="power-shift" style="margin-top: -100px;"><a href="http://uafcornerstone.net/wp-content/uploads/2013/04/power-shift-icon.jpg"><img class="alignnone size-full wp-image-25361" alt="Power shift icon" src="http://uafcornerstone.net/wp-content/uploads/2013/04/power-shift-icon.jpg" width="729" height="38" /></a><br />
<a href="http://uafcornerstone.net/wp-content/uploads/2013/04/energy-logo.jpg"><img class="alignnone size-full wp-image-25362" alt="Energy Civilization logo" src="http://uafcornerstone.net/wp-content/uploads/2013/04/energy-logo.jpg" width="588" height="167" /></a></div>
<p>By <a href="4/#bio">Doug Reynolds</a>, illustrations by <a href="4/#bio">Harrison Carpenter</a></p>
<p style="text-align: center;"><a href="http://uafcornerstone.net/wp-content/uploads/2013/04/Which-Way-The-Wind-Blows-2012-edit.jpg"><img class="aligncenter  wp-image-25358" alt="Preservation through Destruction" src="http://uafcornerstone.net/wp-content/uploads/2013/04/Preservation-Through-Destruction-cropped-782x1024.jpg" width="469" height="614" /></a></p>
<div style="float: left; color: #af1329; width: 30%; margin-right: 10px; padding: 10px; font-size: 16px; font-weight: bold;">The following article is adapted from the prologue to <i>Energy Civilization</i>, published in 2011 by Doug Reynolds, professor of economics with the School of Management. The book explores historical economies relative to energy supplies.</div>
<p class="big-let">In January 1991, Saddam Hussein, the president of Iraq, proclaimed that the struggle to control Kuwait would be “the mother of all battles.” But Hussein’s words rang hollow, as it took a mere 100 hours for Iraq to lose Kuwait to the U.S.-led forces. However, Hussein’s words may have had more meaning than expected. During the famous Iraqi retreat some 700 oil wells were torched, and it took eight months to extinguish them. Nearly a billion barrels of crude oil were lost, the equivalent of $100 billion, which does not include the cost of the effort to extinguish the fires or of the war in the first place. Given the expense of the Gulf War and the subsequent invasion of the coalition into Iraq — actions that involved the security of oil supplies — you might say that oil is the mother of all resources, and may indeed be worth more than one war.</p>
<div style="background-color: #fff; box-shadow: 2px 2px 2px 2px #333; clear: both; float: right; padding: 1em; margin: 1em; width: 30%;">
<h4>Web extras:</h4>
<p><a title="Download story (PDF)" href="http://uafcornerstone.net/wp-content/uploads/2013/04/UAF_Aurora_spring2013_energy.pdf" target="_blank">Download story (PDF)</a></p>
</div>
<p>In the 1970s, I knew energy was the key to the world’s future, and I assumed, like most economists, that new technology would come to the rescue. After all, we know that necessity is the mother of invention. I have now come to a very different conclusion: rather than invention, necessity is the mother of adaptation. Counting on technology to solve a crisis is at best a 50-50 proposition.</p>
<p>But counting on adaptation to respond to a crisis is 100 percent reliable. Adapt and thrive. So, I decided to adapt ahead of time and find the most successful strategy to use less oil, partly as a research experiment, partly to make a significant lifestyle change at my own pace, and partly to explore a new future.</p>
<p>Fairbanks is a perfect place to carry out such an experiment because the Fairbanks economy is intensely dependent on oil. There is a major oil pipeline and a refinery near town, and the majority of residents use fuel oil to heat their homes and gasoline to drive their cars. However, contrary to what you might expect in an oil-producing state, Fairbanksans pay more for gasoline than most Americans, even with a refinery nearby. Additionally, the town is heavily dependent on tourism and mining for employment, industries that rely on oil to transport tourists, employees and machinery. Finally, according to the weather service, we have 100 percent probability of snow on Christmas. So, how to adapt?</p>
<p style="text-align: center;"><a href="http://uafcornerstone.net/wp-content/uploads/2013/04/Which-Way-The-Wind-Blows-2012-small.jpg"><img class="aligncenter  wp-image-25376" alt="Which Way The Wind Blows 2012-small" src="http://uafcornerstone.net/wp-content/uploads/2013/04/Which-Way-The-Wind-Blows-2012-small.jpg" width="655" height="428" /></a></p>
<p>The post <a href="http://uafcornerstone.net/energy-civilization/">Energy civilization</a> appeared first on <a href="http://uafcornerstone.net">UAF Cornerstone news and information</a>.</p>]]></content:encoded>
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		<title>Festival of Native Arts</title>
		<link>http://uafcornerstone.net/festival-of-native-arts/</link>
		<comments>http://uafcornerstone.net/festival-of-native-arts/#comments</comments>
		<pubDate>Wed, 24 Apr 2013 18:00:05 +0000</pubDate>
		<dc:creator>Marketing and Communications</dc:creator>
				<category><![CDATA[Features]]></category>
		<category><![CDATA[Spring 2013]]></category>

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		<description><![CDATA[<p></p><p>The post <a href="http://uafcornerstone.net/festival-of-native-arts/">Festival of Native Arts</a> appeared first on <a href="http://uafcornerstone.net">UAF Cornerstone news and information</a>.</p>]]></description>
				<content:encoded><![CDATA[<div style="position: absolute; margin-left: -160px;"><a href="http://www.uaf.edu/festival/"><img class="alignnone size-full wp-image-25660" alt="transparent placeholder" src="http://uafcornerstone.net/wp-content/uploads/2013/04/fna-banner.png" width="449" height="346" /></a></div>
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		<title>Equinox Marathon: 50 years running</title>
		<link>http://uafcornerstone.net/equinox-marathon-50-years-running/</link>
		<comments>http://uafcornerstone.net/equinox-marathon-50-years-running/#comments</comments>
		<pubDate>Wed, 24 Apr 2013 17:45:57 +0000</pubDate>
		<dc:creator>Marketing and Communications</dc:creator>
				<category><![CDATA[Features]]></category>
		<category><![CDATA[Spring 2013]]></category>

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		<description><![CDATA[<p>Running or hiking the Equinox Marathon and Relay in September is a rite of seasonal passage for many [...]</p><p>The post <a href="http://uafcornerstone.net/equinox-marathon-50-years-running/">Equinox Marathon: 50 years running</a> appeared first on <a href="http://uafcornerstone.net">UAF Cornerstone news and information</a>.</p>]]></description>
				<content:encoded><![CDATA[<p><!--startcolumns--></p>
<p><span style="line-height: 24px; color: #6a9a44; font-weight: bold; font-size: 18px;">Running or hiking the Equinox Marathon and Relay in September is a rite of seasonal passage for many Fairbanksans, and the patch that only full marathon finishers receive is a badge of honor. It’s reckoned by many to be among the toughest marathons in the country.</span></p>
<p>UAF’s involvement has been integral to the Equinox from its inception. The course begins and ends in front of the Patty Center, and miles of the route wind over UAF’s ski trails. Like many sporting events, maybe all of them, the Equinox has many layers and many stories. You can compile quite a list of startling statistics over 50 years of 26.2 miles, and some deeply personal observations, such as those shared by <a title="The good race" href="http://uafcornerstone.net/the-good-race/">Ned Rozell</a>.</p>
<p style="text-align: center;"><a href="http://uafcornerstone.net/wp-content/uploads/2013/04/Equinoxpatch_LJ_cutout_resized.png"><img class="size-medium wp-image-25494 aligncenter" alt="Equinox patch" src="http://uafcornerstone.net/wp-content/uploads/2013/04/Equinoxpatch_LJ_cutout_resized-300x180.png" width="300" height="180" /></a></p>
<p>The original Equinox Marathon finisher’s patch, designed by Gail Bakken, one of the race’s founders. The coveted patch today remains virtually unchanged and is still handed to every person who finishes within 10 hours<b>.</b></p>
<p><!--column--></p>
<div style="background-color: transparent; box-shadow: 2px 2px 2px 2px #333; clear: both; float: right; padding: 1em; margin: 1em; width: 90%;">
<h4>Web extras:</h4>
<p><a title="Download story (PDF)" href="http://uafcornerstone.net/wp-content/uploads/2013/04/UAF_Aurora_spring2013_Equinox.pdf" target="_blank">Download story (PDF)</a></p>
<p><a href="3/">Stories of the Equinox</a></p>
<p><a href="4/">An excerpt from <em>Equinox Marathon: The First 50 Years</em></a></p>
<p><a href="http://www.weather.com/sports-rec/worlds-toughest-marathons-running-20121103" target="_blank">The World&#8217;s 15 Toughest Marathons</a></p>
<h4>Related content:</h4>
<p><a href="/the-good-race/">The good race</a></p>
</div>
<table>
<tbody>
<tr>
<td class="year-id">1963</td>
<td class="year-body">The Equinox Marathon is founded by UAF ski coach Jim Mahaffey and UAF skiers <strong>Nat Goodhue</strong>, <strong>’65</strong>, and <strong>Gail Bakken</strong>, <strong>’65</strong>, among others. The inaugural race features 143 starters and 69 finishers. Goodhue in 3:54:22 and Bakken in 6:08:00 are the winners. The race begins and ends, as it has every year since then, in front of the Patty Center.</td>
</tr>
<tr>
<td class="year-id">1964</td>
<td class="year-body">The Equinox is the largest marathon in the world, and will be again in 1966 and 1967.</td>
</tr>
<tr>
<td class="year-id">1969</td>
<td class="year-body">With no entry fee, a record 1,630 people register. There are 1,160 starters (260 runners and 900 hikers) and 821 finishers. Entry fees of $1 for hikers and $2 for runners are instituted the next year, and fewer people sign up.</td>
</tr>
<tr>
<td class="year-id">1972</td>
<td class="year-body">The Boston Marathon, begun in 1897, allows women to run officially for the first time. The Equinox has allowed women to compete from its inception.</td>
</tr>
<tr>
<td class="year-id">1984</td>
<td class="year-body arrow-dwn"><a href="http://uafcornerstone.net/wp-content/uploads/2013/04/green-arrow.png"><img class="wp-image-26504 alignleft" alt="green down arrow" src="http://uafcornerstone.net/wp-content/uploads/2013/04/green-arrow.png" width="15" height="13" /></a><strong>Stan Justice</strong>, <strong>’75</strong>, runs 2:41:30 to set a record that still stands and has never been seriously threatened.</td>
</tr>
<tr>
<td class="year-id">1990</td>
<td class="year-body">A two-person team relay race, quickly a popular option, is added. The next year it is bumped up to a three-person relay.</td>
</tr>
</tbody>
</table>
<div id="attachment_25495" class="wp-caption aligncenter" style="width: 310px"><a href="http://uafcornerstone.net/wp-content/uploads/2013/04/Equinox10_LJ_adj_resized.jpg"><img class="size-medium wp-image-25495 " alt="Equinox 10 UAF photo by Samuel Winch." src="http://uafcornerstone.net/wp-content/uploads/2013/04/Equinox10_LJ_adj_resized-300x236.jpg" width="300" height="236" /></a><p class="wp-caption-text">UAF photo by Samuel Winch.</p></div>
<p><!--stopcolumns--></p>
<p>The post <a href="http://uafcornerstone.net/equinox-marathon-50-years-running/">Equinox Marathon: 50 years running</a> appeared first on <a href="http://uafcornerstone.net">UAF Cornerstone news and information</a>.</p>]]></content:encoded>
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		<title>The good race</title>
		<link>http://uafcornerstone.net/the-good-race/</link>
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		<pubDate>Wed, 24 Apr 2013 17:30:32 +0000</pubDate>
		<dc:creator>Marketing and Communications</dc:creator>
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		<category><![CDATA[Spring 2013]]></category>

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		<description><![CDATA[<p>Ned and Anna Rozell show off their finisher’s patch after completing the 2009 Equinox Marathon. By Ned RozellAs [...]</p><p>The post <a href="http://uafcornerstone.net/the-good-race/">The good race</a> appeared first on <a href="http://uafcornerstone.net">UAF Cornerstone news and information</a>.</p>]]></description>
				<content:encoded><![CDATA[<div id="run-icon"></div>
<div style="background: #699643; width: 25%; margin-left: 70%; padding: 300px 40px 10px 10px; color: #fff;">Ned and Anna Rozell show off their finisher’s patch after completing the 2009 Equinox Marathon.</div>
<div style="margin-top: -410px; width: 285px; margin-left: 350px; margin-bottom: 110px;"><a href="http://uafcornerstone.net/wp-content/uploads/2013/04/2009_Equinox_adj_resized.jpg"><img class="size-medium wp-image-25428 alignright" alt="Ned and Anna Rozell show off their finisher’s patch after completing the 2009 Equinox Marathon." src="http://uafcornerstone.net/wp-content/uploads/2013/04/2009_Equinox_adj_resized-300x276.jpg" width="300" height="276" /></a></div>
<div style="width: 60%;">By <a href="#bio">Ned Rozell</a>As we rolled through the parking lot, 100 steps from the grassy field where the Equinox Marathon ends and begins, the starting cannon boomed. It was not the first time I had arrived late for the Equinox start, but everything else was different that morning. My little blondie, 3-year old Anna, was there with me. She was in her Chariot stroller, with a blanket over her feet.I was following a compulsion to do the race any way possible. With Anna’s mom, Kristen, up ahead in the pack, and us with no babysitter, the Chariot was a means for me to cover the miles. Expecting a 3-year-old to sit still for nine hours was nuts, and selfish, but I wanted to honor my lifetime bib. And I wanted to share the experience with my little girl, because my Equinox Marathon memories (including first meeting Kristen at the race) go back half my life.</div>
<div style="background-color: transparent; box-shadow: 2px 2px 2px 2px #333; clear: both; float: right; padding: 1em; margin: 1em; width: 30%;">
<h4>Web extras:</h4>
<p><a title="Download story (PDF)" href="/wp-content/uploads/2013/04/UAF_Aurora_spring2013_Good-Race.pdf" target="_blank">Download story (PDF)</a></p>
<p><a href="http://uafcornerstone.net/equinox-marathon-50-years-running/4/">Stories of the Equinox</a></p>
<h4>Related content:</h4>
<p><a href="http://uafcornerstone.net/equinox-marathon-50-years-running/">Equinox Marathon: 50 years running</a></p>
</div>
<p>With smoke curling from the cannon, the crowd bobbed up the hill ahead of us. I suppressed a comical urge to pass people, and shoved the Chariot up the first steep hill of the Equinox. My eyes watered while ascending the old UAF ski slope, a bit overwhelmed that I was healthy/lucky/alive enough to again run the race.</p>
<p>Twenty-one years earlier, I had started up this same hill in a T-shirt and nylon shorts. I wished I had more insulation when it snowed on Ester Dome that day, but I made ’er home in 4 hours, 18 minutes. Not a great time, but at that moment it was the most impressive thing I had ever done.</p>
<p>I’ve run this race most of the years I’ve lived here, with an intact streak since 2001. I was trained up for my best ever time in 2000. But then my dad died that August, and I was back East during race time. Since then, I’ve thought of him, and the tennis tiger who was my mom, during the hours it takes me to cover the 26.2 miles up, on and over Ester Dome. That’s the part where I get misty, and thankful my carcass can still move that far.</p>
<p>On this chilly September morning, it was time to show my girlie the miles that are such a part of my life. I’m not sure if Anna will be a runner, or even an athlete, but she was going to see the crowd that comes out to cheer everybody on beneath the yellow and orange trees, wrinkle her nose at the musk of highbush cranberries, and feel the heartfelt smiles and hand slaps of the old friends we passed on the out-and-back. She would breathe in the spirit of the day.</p>
<p>As we climbed up the big hill through spruce and aspen, another Equinox memory nudged me. There, in my mind’s eye, was Paco, a friend from college, sitting down right there on the trail, eating berries, resting for another push with a punchy smile on his face. He was trying to once again complete the race without training. Paco, a UAF photography student from Mexico, loved the Equinox. Learning of his murder in Fairbanks one day in October almost 20 years ago was some of the most shocking news I’ve ever received. I thought of him — that gentle, smiling soul — and mouthed another <i>thank you</i> for my blessings.</p>
<p>The richest blessing was the little girl with me. She entered the scene a few years ago, blowing the walls off the me-centered box I’d constructed and maintained for 43 years. With her, everything was new again, from the hoot of a great horned owl to the crunch of little boots on fresh snow.</p>
<p>The miles with Anna did not drag that day. She napped, she walked some, she never complained and she looked forward to the cookies at the aid stations before devouring them.</p>
<p>Nine hours into that glorious day, with Anna on my shoulders as we closed in on the finish line, a woman ran past us. We had seen her before, several times; she had been checking on friends who, like us, were the true back of the pack. As she had several times before, the woman yelled words of encouragement. They were the perfect summation of our new, extra-slow and extra-meaningful version of the Equinox.</p>
<p>“Watching you two today has been beautiful.” <a href="http://uafcornerstone.net/wp-content/uploads/2013/04/a-icon.png"><img class="alignnone  wp-image-25339" style="padding-top: 5px;" alt="A icon" src="http://uafcornerstone.net/wp-content/uploads/2013/04/a-icon.png" width="9" height="11" /></a></p>
<p><a name="bio"></a></p>
<hr />
<p>Ned Rozell, ’90, is a science writer at UAF’s Geophysical Institute.</p>
<p>The post <a href="http://uafcornerstone.net/the-good-race/">The good race</a> appeared first on <a href="http://uafcornerstone.net">UAF Cornerstone news and information</a>.</p>]]></content:encoded>
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		<title>The innocent eye: A remembrance of Adrina Knutson</title>
		<link>http://uafcornerstone.net/the-innocent-eye-a-remembrance-of-adrina-knutson/</link>
		<comments>http://uafcornerstone.net/the-innocent-eye-a-remembrance-of-adrina-knutson/#comments</comments>
		<pubDate>Wed, 24 Apr 2013 17:30:30 +0000</pubDate>
		<dc:creator>Marketing and Communications</dc:creator>
				<category><![CDATA[Features]]></category>
		<category><![CDATA[Spring 2013]]></category>

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		<description><![CDATA[<p>Adrina Knutson’s too-short life, and a legacy on film that hints at her talent and promise.</p><p>The post <a href="http://uafcornerstone.net/the-innocent-eye-a-remembrance-of-adrina-knutson/">The innocent eye: A remembrance of Adrina Knutson</a> appeared first on <a href="http://uafcornerstone.net">UAF Cornerstone news and information</a>.</p>]]></description>
				<content:encoded><![CDATA[<p><span style="font-size: 28px; font-weight: bold; color: #4d2b1a;"><a href="http://uafcornerstone.net/wp-content/uploads/2013/04/AK_in_Kiteto_adj_resized.jpg"><img class="alignleft  wp-image-25609" alt="Andrina Knutson" src="http://uafcornerstone.net/wp-content/uploads/2013/04/AK_in_Kiteto_adj_resized-219x300.jpg" width="153" height="210" /></a>The innocent eye: A remembrance of Adrina Knutson</span></p>
<p>By Leonard Kamerling: photos by Adrina Knutson or courtesy of Len Kamerling</p>
<div style="background-color: transparent; box-shadow: 2px 2px 2px 2px #333; clear: both; float: right; padding: 1em; margin: 1em; width: 30%; margin-top: -120px;">
<h4>Web extras:</h4>
<p><a title="Download story (PDF)" href="http://uafcornerstone.net/wp-content/uploads/2013/04/UAF_Aurora_spring2013_Innocent-eye.pdf" target="_blank">Download story (PDF)</a></p>
</div>
<div style="width: 63%;">I’m looking at a portrait of an African man. His eyes blaze through the photograph, transfixing my stare. The moment of the photograph is perishable in time but decisive in its effect on the viewer. The man looks out from the photograph, questioning us and at the same time revealing secrets about himself. It’s hard to look away. The more I look at this image the more I sense something of myself in him and something of him in me.</div>
<div class="brn-img">
<div id="attachment_25611" class="wp-caption alignright" style="width: 408px"><a href="http://uafcornerstone.net/wp-content/uploads/2013/04/Kiteto_taylor_adj_resized.jpg"><img class=" wp-image-25611 " alt="Adrina trusted her place in the world, and in turn was trusted by others,” wrote Maya Salganek, assistant professor of film. “She approached life with wonder, and wonder surrounded her; the mundane seemed magnificent.” " src="http://uafcornerstone.net/wp-content/uploads/2013/04/Kiteto_taylor_adj_resized-1024x685.jpg" width="398" height="266" /></a><p class="wp-caption-text">“Adrina trusted her place in the world, and in turn was trusted by others,” wrote Maya Salganek, assistant professor of film. “She approached life with wonder, and wonder surrounded her; the mundane seemed magnificent.”</p></div>
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<p>The photograph is one of dozens of extraordinary images from Africa taken by Adrina Knutson. Adrina was a senior in the UAF <a href="http://www.uaf.edu/film/">film program</a> when she was killed in a car accident while working on the Maasai Migrants Film Project in rural Tanzania in August 2012. (The project is run by San Francisco State University.)</p>
<p>Adrina had what photographers and filmmakers call “an innocent eye,” an ability to see beyond the obvious, to see deeply into the humanity of her subjects and translate what she saw into powerful, evocative images. If you asked her about the origin of one of her photographs she’d say something like, “I met these two guys fixing a bicycle,” or, “I played with a bunch of kids coming home from school.”  For Adrina, photographs were not just images but indelible records of relationships and trust.Adrina had an enormous natural talent that was encouraged, honed and disciplined through her studies at UAF. She was fully engaged in her education and all it had to offer. She was the kind of student who brought out the best in teachers, who made them excited about teaching.</p>
<p>In Tanzania I watched her as we began our work in remote Maasai villages and was so taken with how at home she seemed. Although it was her first experience with fieldwork, she was able to forge friendships with Maasai people and transcend the huge gulf of culture and language. She gave her trust freely and openly and received trust in return. You can see this in every photograph and video image she created.</p>
<p><a href="http://uafcornerstone.net/wp-content/uploads/2013/04/AK_filming_adj_resized.jpg"><img class="alignleft  wp-image-25610" alt="Adrina fliming" src="http://uafcornerstone.net/wp-content/uploads/2013/04/AK_filming_adj_resized-678x1024.jpg" width="342" height="517" /></a>Adrina and her filmmaking partner, Daniel Chien, were working on a film, <i>Darkness to Light,</i> about a Maasai family and the coming-of-age journey of their young son. They spent a great deal of time at the family’s rural homestead, learning their way in the Maasai world and discovering the film that lay before them.As the potential for their story opened, Dan asked Adrina to consider being the cinematographer for their film. She was moved by his confidence in her but worried that her production and camera skills might not be adequate. She turned to her journal to work it out. She wrote, “Just make it beautiful, Adrina. You know how to do that.”</p>
<p><i>Adrina Knutson will receive a posthumous film degree in May 2013. A scholarship for film students is being established in her name. To find out more, email <a href="mailto:naomi.horne@alaska.edu">naomi.horne@alaska.edu</a> or call 907-474-6464.</i></p>
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<p>Leonard Kamerling, ’99, is curator of film at the UA Museum of the North and a professor of English at UAF. He has produced numerous award-winning documentary films on northern and indigenous cultures.</p>
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<p><iframe src="http://www.youtube.com/embed/SzPigIbLEBQ" height="315" width="560" allowfullscreen="" frameborder="0"></iframe></p>
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<p style="margin-top: 15px;">Video by Len Kamerling; photos by Adrina Knutson or courtesy of Len Kamerling</p>
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<p>The post <a href="http://uafcornerstone.net/the-innocent-eye-a-remembrance-of-adrina-knutson/">The innocent eye: A remembrance of Adrina Knutson</a> appeared first on <a href="http://uafcornerstone.net">UAF Cornerstone news and information</a>.</p>]]></content:encoded>
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		<title>Shiny</title>
		<link>http://uafcornerstone.net/shiny/</link>
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		<pubDate>Wed, 24 Apr 2013 17:15:08 +0000</pubDate>
		<dc:creator>Marketing and Communications</dc:creator>
				<category><![CDATA[Departments]]></category>
		<category><![CDATA[Spring 2013]]></category>

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		<description><![CDATA[<p>In higher education marketing, we are quite familiar with “raccoon syndrome” &#8211; the tendency for us, and our [...]</p><p>The post <a href="http://uafcornerstone.net/shiny/">Shiny</a> appeared first on <a href="http://uafcornerstone.net">UAF Cornerstone news and information</a>.</p>]]></description>
				<content:encoded><![CDATA[<div style="width: 100%; margin-top: -30px;">
<div style="margin-left: 20px; float: left; width: 45%; color: #fff;">In higher education marketing, we are quite familiar with “raccoon syndrome” &#8211; the tendency for us, and our bosses, to race from one bright and shiny object to the next, collecting them while out on our travels, bringing them home and leaving everyone else scampering in our wake to make the latest bright and shiny idea our own.</p>
<div style="text-indent: 5px;">Sometimes, it’s the only way to get to where we want to be.</div>
<div style="text-indent: 5px;">After a successful media launch of our updated<br />
brand in November, we knew it was time to</div>
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<div style="float: left; width: 45%; margin-left: 20px; color: #fff;">give Aurora a facelift. The old nameplate was becoming stale, sometimes overshadowing the beautiful art on our cover. We wanted to liven up our stories and showcase our talented campus photographers’ work with larger, more captivating photos. We researched and collected samples from other universities, trying to decide what would best show off the “real” UAF.</p>
<div style="text-indent: 5px;">The results are in front of you. I hope you like it. And I hope you’ll tell us, one way or the other.</div>
<div style="text-align: center; margin-top: 10px;">Kim Davis, managing editor <br style="clear: right;" />aurora.magazine@alaska.edu</div>
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<div class="white-link" style="width: 100%; float: left; text-align: center; color: #fff; margin-top: 20px;">P.S. For more on our brand, visit <a href="http://www.uaf.edu/branding/">www.uaf.edu/branding/</a>.</div>
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<p>The post <a href="http://uafcornerstone.net/shiny/">Shiny</a> appeared first on <a href="http://uafcornerstone.net">UAF Cornerstone news and information</a>.</p>]]></content:encoded>
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